Mirror Training
A unique procurement training & workshop for Sales people
"Make the difference work fo you" and convince your customers.
Distinguish yourself by positively influencing your customers' decision making criteria. This training shares a practical view 'from the other side of the table" with procurement interacting with sales people in "workshop style".
"Industrial" sales people (automotive, (petro) chemicals, plastics, etc) would benefit the most given my in-depth experiences into these segments.
If sales is running blind
If your sales team often encounters blind spots with regard to potential customers, they do not have enough knowledge:
- What criteria is used to decide upon a purchase; what is driving the purchasers and what about the specifics of the company and/or industry?
- Which maturity level is requested by the customer? Some industries traditionally set out higher requirements or very specifics for sales staff compared to others
As potential customers seldom make such elements transparent, your sales team is often running blind. And, as a result, will reduce your chances of delivering a successful deal. It’s time to change this.
Through mirror training, sales will discover...
- The role of purchasing in your business. Is it strategic or transactional?
- Questions raised by purchasers and how to prepare accordingly
- How purchasing defines TCO (Total Cost of Ownership) and, more importantly, how you can anticipate and provide seamless solutions.
The objective? Sales people who think and act pro-actively with purchasers using expert proposals, tailored to the requirements of a given industry.
What does this training offer you?
Increased sales and/or higher level of efficiency
If your sales team knows what a purchaser needs, they will offer the right solution and thus credibility improves – as does the chance of securing a deal.
Insight into what drives purchasing
No need to bypass a difficult purchaser. Understand what drives him/her, distinguish yourself from your competitors and build a solid partnership.
What do others say about this training?
Practical info
- The mirror training is tailored to your context, sector and challenges via initial "discovery" interviews.
- The training takes one business day and works best if provided in one “shot”.
- Between 4 to 10 participants, enabling maximum interactivity and an optimal learning curve.
- Training can be provided in Dutch, French, English or German.
- Participants receive an English-language workbook with insights and actions.
- Book a location where your people can attend without any disruption.
Some frequently asked questions
Would you like more information?
Give me a call for an initial discussion (with no commitment). I look forward to listening to your challenges and together we can work out appropriate solutions.
Telephone +32 495 25 21 82 or
